GINATO

As of today, you can find GINATO’s unique planters displayed at the entrance of our gallery. Asaf Yuz – designer, creative professional, and a man in his garden. Until recently, Asaf served as the Creative Director at Keter’s Innovation Center. In parallel, he lectures, guides businesses through design, sustainability and innovation processes, and holds a Master’s degree in Multidisciplinary Design from Shenkar.

Asaf explores development processes in both traditional and futuristic agriculture, combining the past, present, and future to create innovative solutions in the world of design and agriculture. The hanging gardens – design, tradition, and innovation. GINATO’s gardens are handcrafted from various types of soil – a natural, sustainable raw material. “The planters are made from our clay, a breathable material that naturally cools and purifies water – a technology embedded within the material itself. We believe true innovation emerges at the intersection of tradition and history with technology and futurism. The integration of design and agriculture creates a new world – simple and natural, futuristic and ancient.

The vision – to preserve, grow and reinvigorate the natural elements within us and our environment; to connect agriculture, innovation, futurism, and creativity; and to return to growing local, seasonal, high-quality, and fresh food – in the city, agricultural communities, or even at the office.

Photography: Adi Helman, Tali Raz