SOUL is a novel approach to the world of concrete. This common material, perceived as cold and industrial, receives an exciting turn through a rich and original range of textures, a variety of natural shades and various shapes, sizes and patterns. Inspiration arises from our personal experiences; we gather textures and shapes from our nearest environment.
Sometimes it is an ancient floor in Italy which sparks our imagination, or leaning against a peeling wall in the south of Tel Aviv, while at other times it is the soft touch of textile or the encounter with an unknown material.
These experiences are examined, processed and eventually brought to you, inside and outside the home. The encounter between design and craft on the one hand, and advanced industrial technology on the other, gave rise to a product which is a lot more than a covering. Our concrete tiles, remarkable and inspiring, will cover and floor your next big project. In the customization department, each architect and interior designer can meet our brand‘s product designer and together realize the client‘s dream.
In SOUL you will find an astonishing wealth of textures, a rich play of colors, digital modeling tools (Laser Cut, CNC), a cutting edge factory and personal professional guidance, which guarantee perfect product customization, fast supply, optimal quality and stunning beauty.
Welcome to the new world of concrete