Tali Edri, the owner of Avni Tal, had a dream – to create a bit less gray and SOUL concrete tiles – expressed in texture, color, shape and size. When Tali Edri met industrial designer Maor Aharon, the dream became an Israeli revolution in the concrete world.
Our SOUL is a new approach to the concrete world. The familiar material perceived as cold and industrial takes a surprising turn through a world of rich and surprising textures, a large variety of natural tones and a variety of shapes, sizes and patterns.
The worlds of inspiration come from our private collection of experiences. We gather textures and shapes by observing what surrounds us. Sometimes the inspiration is born from encountering an ancient floor in Italy or from leaning on a peeling wall in south Tel Aviv, and sometimes it is the soft touch of the textile or a meeting with new material.
The encounter between design and craftsmanship and advanced industrial technology has given rise to material that is far more than a cover. Our surprising, designed and inspiring concrete tiles will cover the walls and explore your next project.
In the personalization department, any architect and interior designer can meet with the SOUL product designer and together design and fulfill one of his fantasies.
At SOUL you will find a huge variety of textures and shades, digital modeling tools (CNC, Laser Cut), an advanced factory and professional personal support that ensure fast delivery, maximum quality and breathtaking beauty.
Welcome to the new concrete world.
To schedule a meeting call 03-5101663 / 4.